Reaching Family Forest Owners

Thursday, August 28, 2008 @ 11:30 AM EDT

Description

Mary Tyrrell of Yale University and Brett Butler of the US Forest Service will highlight ways to use social marketing principles to increase the likelihood that our messages and programs will reach more forest landowners. They will summarize some of their recent research associated with the Sustaining Family Forests Initiative, a collaboration organized to gain comprehensive knowledge about family forest owners in the United States.