|
WEB MARKETING AND Search engine optimization Webinars
NNFP Web Services are sponsored by WERC
1. What is Web Marketing and Search Engine Optimization?
Do you have a website that's not receiving enough traffic to fulfill your goals? Are you starting a website and don't want to spend $$$ on a site no one uses? Do people you know talk about SEO, but you don't know what they mean? This NNFP webinar is for you!
- Topic 1: Is your web site well used?
- Topic 2: How are people finding your web site?
- Topic 3: How important are search engines?
- Topic 4: How does a site get into the search engines?
- Topic 5: Can I get to the top of the search engines?
2. Fundamentals of Web Marketing with SEO: the Mystery Revealed
Web site rankings are not entirely a mystery. Much is known about what you can do to get higher in search engines and generate more traffic for your site. Happily, there are many things you can do for free to improve your site ranking.
- Topic 1: Think like a search engine
- Topic 2: Create great Title Tags
- Topic 3: Build trust – site longevity
- Topic 4: Regular Content Changes
- Topic 5: If it sounds "gimmicky," DON'T
3. Analyze This! Understanding and Installing Google Analytics
Web customers vote with their feet. Your web statistics tell you what is drawing them in and turning them away. No-cost services can help you learn what’s working and improve what’s not! Nora will show you how to get Google Analytics and add it to your website pages. Then we will look at the wealth of information you can get about how people use your website!
- Topic 1: Google Analytics is a way of taking the pulse of your web traffic
- Topic 2: Track your Visits and Page Views over time
- Topic 3: Track your market coverage
- Topic 4: Track the pages visitors are using
- Topic 5: How to install Google Analytics on your own site
4. Web Marketing is a Contact Sport! Build Relationships
Search Engine Optimization is more than what you do on your own site. Building a network of links and using other web resources is also very important. Nora McDougall-Collins will explain and demonstrate how to build a network of incoming web links to drive traffic and increase your search engine ranking. With the webinar format, you can take the class from your computer and cell phone anywhere you have internet access. You can ask Nora questions aloud or by chat during and after the lesson.
- Topic 1: How important are you on the web?
- Topic 2: Understand the sources of your Viewers
- Topic 3: Make a plan to acquire backlinks
- Topic 4: Use portal sites – Sustainable Woods Network
- Topic 5: Consider using Social Networking
SEO webinars are sponsored by WERC
Members of NNFP have access to a variety of services to help you get the most from your existing web site or to help you develop a site that meets your business or organization's goals. Cost sharing is available on the price of your services. Besides our scheduled times, your group can schedule a private webinar for your members. For more information, contact Nora McDougall-Collins at 740-856-1529 or nora@nnfp.org
|
